WWPC Video: Conde Nast, The Guardian and USA TODAY Sports on Automated Selling
Automated buying, machine-based buying, programmatic buying — call it what you may. There’s no doubt that technology is changing the way video is being bought and sold. But what’s the real opportunity...
View ArticleWWPC Video: The Weather Channel on What Is Real, and What Is BS, in...
The industry is awash with talk about programmatic buying and big data. But what is real, and what is BS? Are video advertisers actually executing on programmatic campaigns today? What is the state of...
View ArticleWWPC Video: Nielsen, comScore, Fox News and Horizon on the State of Selling...
We’ve entered into a revolution where data and audiences seem to be as important as the inventory itself. Has data become the better proxy for audience than content? How do premium publishers continue...
View ArticleWWPC 2014: Huffington Post’s Arianna Huffington on How to Future-Proof Your...
Arianna Huffington is the chair, president, and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of fourteen books.
View ArticleWWPC Video Q&A: Huffington Post’s Arianna Huffington and Adap.tv’s Amir...
Arianna Huffington is the chair, president, and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of fourteen books.
View ArticleQ&A with USA TODAY Sports’ Chris Pirrone: Publishers, Don’t Be Afraid of...
Read any of the latest industry headlines and one thing is clear: programmatic is here to stay. Conversations about programmatic have shifted from whether or not it will fit into sales channels, to how...
View Article5 Takeaways for Publishers from Admonsters’ Publisher Forum in NOLA
Last week, the Adap.tv team descended upon New Orleans, Louisiana for Admonsters’ latest Publisher Forum. The event brought together over 100 of the leading executives in media and technology today to...
View ArticleWWPC 2014: Mi9, Vevo, BBC Worldwide and MAGNA GLOBAL on bringing programmatic...
Video advertising has redefined the early impression of programmatic trading as a “race to the bottom,” and more and more premium publisher brands are embracing the ease and monetary benefits of...
View ArticleAOL Partners with IPG Mediabrands to Introduce ONE at ad:tech San Francisco
Almost every industry has been improved with mechanization, or the activation of machines to free humans from manual processes. It happened in farming, with the introduction of motorized equipment. It...
View ArticleMaking Yield Optimization Work for All Video Publishers
Publishers often experience the headache of discovering that their yields are lower than expected — ultimately, preventing them from hitting their revenue goals. Yield optimization is not a new...
View Article
